A free micro-course from GOVBRM Academy
AI Demand Shaping for BRMs.
The reasoning behind the AI Demand Toolkit, taught from the front door to the Value Realisation Review, in six short units with a knowledge check in each. Self-paced, online.
- Format
- Self-paced, online
- Cost
£14.99Free during the beta with free membership- Length
- Six units and a final check, about 69 minutes in total
- Certificate
- AI Demand Foundation certificate of completion and badge, on passing the final check
Members only
Enter your access code
The code is in the welcome email Substack sends when you become a GOVBRM member, which is free. It opens every free micro-course. Not a member yet? Join free and the code arrives in your inbox. Subscribed before the courses launched? The code was sent to you in the post announcing them.
Who it is for
Built for the people between the ask and the answer.
- Business Relationship Managers and relationship-facing roles who receive AI requests from partners and have to work out what the request is actually for
- Anyone using the AI Demand Toolkit who wants the reasoning behind it explained end to end, not just the canvases handed to them
- People accountable for a portfolio of AI demand who need a method their team can apply consistently, not a one-off workshop
Six units and a final check
One unit for each idea that matters.
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Unit 1: The request is not the need
Why almost every AI request arrives as a solution in disguise, and how to write the need beneath it as one sentence the front door can rank.
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Unit 2: Evidence before attention
Intake as a record rather than a judgement, readiness scored on what was seen in the room, and risk found at the Shape gate where it costs a conversation.
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Unit 3: Value is not priority
Where relationship capital concentrates, how a shaped request earns its place against the whole portfolio, and what the executive view has to show.
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Unit 4: A named owner and a number
The Commit gate, the lowest rung of autonomy that solves the problem, routing rules a person wrote, what the supplier's words mean, and who owns the thing after launch.
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Unit 5: Deployment is not use
Who gains, who is disrupted, who can block and why they might be right; adoption measured from the work rather than from log-ins; and change described task by task.
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Unit 6: Month nine
Benefits realised after handover, the review that puts measured value beside the committed number and sends the lesson back to the front door, and the roadmap that builds each prerequisite once.
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Final knowledge check and certificate
Ten questions across all six units, open once all six are complete. Seven correct passes it, and the Generate certificate button appears: your AI Demand Foundation certificate of completion and digital badge, drawn on your device with your name, ready for LinkedIn.
How to get in
Join free, and the code comes to you.
- Become a GOVBRM member on Substack. Membership is free at this tier, and while the micro-courses are in beta it is all they cost; each is usually £14.99 (GBP).
- The welcome email carries your access code. Enter it above, or on any unit page, and it is remembered on this device. One code opens all three free micro-courses. Paid membership adds the toolkit, the framework, and first call and a discount on masterclass places; founding membership includes a seat.
- Your answers to the knowledge checks stay in your browser. Nothing about your progress is sent anywhere.