AI Demand Shaping for BRMs · Unit 3 of 6 · Prioritise · about 9 minutes
Unit 3: Value is not priority
Where relationship capital concentrates, how a shaped request earns its place against the whole portfolio, and what the executive view has to show.
By the end of this unit you can
- Place demand on a value-against-volume map and decide what a person handles and what is routed
- Rank an item against the portfolio with the same criteria and weights, and write reasons the sponsor can repeat
- Read a portfolio heatmap for clusters, orphans and platform plays, and put three decisions to leadership
Subscribers only
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The code is in the welcome email Substack sends when you subscribe to the GOVBRM Newsletter, which is free. The course is free during the beta; it is usually £25. Not subscribed yet? Subscribe free and the code arrives in your inbox. Subscribed before the course launched? The code was sent to you in the post announcing it.