AI Demand Framework

GOVBRM · AI Demand Toolkit

AI Demand Toolkit. Twenty canvases, six gates, one route in.

Working canvases for Business Relationship Managers deciding where to spend relationship capital and organisational attention on AI. Built on the AI Value Operating Model and its six-gate front door, for public sector organisations anywhere and the regulated enterprises beyond them.

Shape the autonomy, not just the ask.

In one sentence

AI demand shaping is asking what an AI request is for, surfacing the need beneath it, choosing the lowest rung of autonomy that solves it, and committing a named owner and a number before anything is built.

Keep the door light

  • Burden in proportion to blast radius. Most demand needs three canvases, not twenty. Fast lane for known, low-autonomy patterns; standard lane for BRM shaping; strategic lane for high-consequence, public-facing or high-autonomy work.
  • Autonomy is one dimension of risk, beside consequence, scale, reversibility, the population affected and how fast a failure would be noticed.
  • Ask of every item: who bears the benefit, who bears the cost, and who has no seat at the table?
  • The numbers are initial calibration, version 1.0. Weights, thresholds, scales and the month-nine default for the Value Realisation Review are practitioner design decisions to adjust to your governance and evidence. GOVBRM routes into your business case, appraisal, security, privacy, equality and transparency processes; it does not replace them. See the crosswalk.

AI demand front door

Six gates. One route in. Four of them usually sit with nobody.

  1. Requestone route in, no wrong doorWho signsAnyone
  2. Shapeis the need real, does it need autonomy at allWho signsRelationship layer
  3. Rankagainst the whole portfolioWho signsRelationship layer
  4. Commita named owner and a numberWho signsRelationship layer
  5. Buildengineering owns the howWho signsEngineering
  6. Reviewmonth nine, value against the numberWho signsRelationship layer

Four of the six gates sit with nobody in most organisations. The relationship layer signs them. Engineering signs Build. Anyone can knock.

Between the gates, three bookable conversations

One circuit

The six gates above are one layer of the AI Value Operating Model. Leadership sets the ambition, the relationship layer runs the front door and closes the learning loop, architecture supplies the circuit diagram, execution picks the lowest rung that solves it, and value flows back with its leak points marked. Open it full size to read every layer.

Download the one-page PDF

AI Value Operating Model

Open image
The AI Value Operating Model on one page: five numbered layers, from leadership at the top, through the BRM circuit with its six-gate front door and learning loop, the architecture layer, the execution rungs with their two governing rules, to the value flow with its leak points at the bottom.

Scroll to move around the page. Ctrl and the mouse wheel, the plus and minus keys, or the buttons change the zoom. Press Escape to close.

Twenty canvases

Six stages, each hung on a gate. Start anywhere, but the front door comes first.

  1. Gate: Request to Shape

    Discover

    Find the need beneath the request, and decide whether AI belongs in the answer at all.

    1. 01AI Opportunity Canvas
    2. 02AI Demand Shaping Canvas
  2. Gate: Shape

    Assess

    Record the facts, test readiness, and surface the risks before any attention is committed.

    1. 03AI Request Intake Canvas
    2. 04AI Readiness Canvas
    3. 05AI Risk and Ethics Canvas
  3. Gate: Rank

    Prioritise

    Rank against the whole portfolio, not one backlog. Value is not priority.

    1. 06AI Demand Value Map
    2. 07AI Use Case Prioritisation Canvas
    3. 08AI Portfolio Heatmap
  4. Gate: Commit to Build

    Design

    A named owner and a number, the lowest rung that solves it, and decision logic a person wrote.

    1. 09AI Business Case Canvas
    2. 10AI Playbook Builder
    3. 11AI Agent Assessment Canvas
    4. 12AI Vendor Evaluation Canvas
    5. 13AI Prompt Governance Canvas
    6. 14AI Product Ownership Canvas
  5. Gate: Build

    Adopt

    Deployment is not use. Plan the behaviour change, the people it disrupts, and the work that changes.

    1. 15AI Stakeholder Impact Canvas
    2. 16AI Adoption Canvas
    3. 17AI Workforce Impact Canvas
  6. Gate: Review

    Realise

    Month nine: value against the number, what to scale, what to stop, and what returns to the front door.

    1. 18AI Benefits Realisation Canvas
    2. 19AI Value Realisation Review
    3. 20AI Capability Roadmap Canvas

Choose the lane first

Governance burden in proportion to blast radius. Most demand needs three canvases, not twenty.

Pick the lane the request belongs in. The toolkit then marks which canvases the lane requires and dims the rest; you can still open any canvas. Move a request up a lane whenever the risk triage in canvas 05 says so, and never down without the sponsor. The lane thresholds are initial calibration parameters for your governance to adjust. How the lanes are defined.

Working through this yourself

Canvases after the first start closed so the page stays manageable. Open the one you need, fill it in, and your answers save automatically in this browser as you type. Nothing is sent anywhere. Export makes a copy you can keep or move to another device; Import loads a copy back in.

DISCOVER · BEFORE THE REQUEST

AI Opportunity Canvas

Decides whether an observation made in a partner's work is worth writing up as an opportunity statement and carrying to the Request gate, and in what form.

Strategic

Stage
Discover
Gate
Request
Conversation
None
Completed by
The Business Relationship Manager with the partner's operational lead in the room, in one ninety-minute session. The operational lead confirms the statement describes their problem; the partner sponsor signs at Request. The relationship layer signs at Shape, once 02 Demand Shaping has been through it.
Inputs from
None

Do this now. Work through the fields below with the partner in the room, in one sitting of about ninety minutes, then record the output at the end. Open "Why this matters" for the reasoning, when to use the canvas and where it goes wrong.

Outcome and trigger

Start from the outcome the partner is accountable for. If it is not theirs to move, the opportunity is not ours to carry.

Write the business outcome in the partner's own words and the measure they already report against it: cases closed within standard, decisions upheld on appeal, cost per transaction, time to a first answer. Good is an outcome a minister, board or executive already asks about.

Name the event that makes this worth acting on in the next twelve months where it was tolerated before: a statute or policy change, a contract ending, a budget line moving, a new data source, a service failure that reached the top. Good has a date or a decision attached; general availability of a technology does not count.

Where the work hurts

Capture what we observed in the partner's work, a few lines per cell. The sixth cell records the material that backs the other five.

Decisions the partner's people make often and find hard: slow, inconsistent between people, escalated more than they should be, or made without information that exists elsewhere. Write who decides, what they lack and what a wrong call costs. Good is a decision the partner's own people would name unprompted.

Tasks done many times a day or week that follow a recognisable shape: classifying, drafting the same letter, checking a submission against rules, moving data between screens. Write the task, the volume in the partner's own unit and who does it. Good is a task with a volume the partner already counts.

Waiting, re-keying, chasing, re-checking, rework after an error. Write where in the process the delay sits, whether it is a person's time or the elapsed time of the case, and what the partner already tracks that shows it. Good is a delay the partner already reports, not one we inferred.

Moments where the people the partner serves wait, repeat themselves, receive an answer they cannot act on or give up. Write the moment, the evidence (complaints, drop-off, contact volume) and whether a vulnerable group feels it first. Good is a moment with evidence the partner collected before we arrived.

Knowledge that exists but does not reach the person who needs it in time: buried in documents, held by one expert, spread across systems that do not talk to each other. Write what is needed, where it lives today and who has to go and get it. Good is a gap a named role can confirm in one conversation.

List what we have seen rather than been told, against the cells above: a queue report, a complaint log, a rework figure the partner publishes, a process map. Good is material the partner produced before we arrived, so nobody can say it was shaped to fit.

Statement and stakes

The need in one sentence, then where it sits and what it costs to ignore. All three will be read by people who were not in the room, so they must survive without us there to explain them.

Write four parts in order: the need (what the partner must deliver), the gap (what they cannot do to standard), the observed cause (drawn from the grid above), and the cost (to the outcome, to the citizen or customer, or in money). No tool, model or rung of the autonomy ladder belongs in this sentence.

Name the strategic priority, statutory duty or executive commitment this outcome sits under, and how directly: it is the priority itself, a known blocker to it, or adjacent. Good is a line the sponsoring executive would agree with unprompted; if adjacent is the honest answer, write adjacent.

Write what happens if nothing is done for the next twelve months. If the honest answer is that the partner would tolerate it, the opportunity is weaker than it looks and the decision at the foot of the canvas should say so.

Value hypothesis

A hypothesis, written as a range, that shaping and value planning will test. Keep how much the benefit could be worth separate from how likely it is to arrive.

Pick the primary type: cashable, non-cashable, avoided cost, quality or strategic. Add a secondary only if the partner would fund the work on the secondary alone.

Lower and upper bound, in the partner's own unit (hours a week, cases a month, days of cycle time, or money) over the first twelve months after the change lands. The lower bound is the figure the partner would still act on; if there is no such figure, stop here.

State what has to be true for the upper half of the range to arrive: which data must be accessible and owned, which process must stay stable, which team must adopt it, which policy must change. Each condition should be something a named role could check within a few weeks.

Low, medium or high, with one line on why. Keep it separate from the range: a large potential with low probability is a different conversation from a modest one that is nearly certain.

Ready for the front door

Tick only what is true. Anything left unticked is either a reason to hold or the first task after entering the Request gate.

Where this goes

The Request gate is one route in and no wrong door. The bar for entering is an honest statement of the need and a value range we would defend in front of the partner; the answer is for Shape to work out.

Record the option chosen and two or three sentences on why, written for someone who was not in the room. If it is Hold or Park, name what would change the decision.

The partner sponsor who will put their name to the request and the relationship-layer contact who will shape it. If redirecting, name the neighbour and the role there that has agreed to receive it.

Write the date the request will be logged and the date 02 Demand Shaping is booked. If the decision is Hold or Park, write the review date instead.

Why this matters

Most of what we carry to the front door was never requested; we noticed it while sitting with a partner. Left as an observation it arrives later as a solution in disguise, usually "build us an agent", and the need beneath it is gone before anyone shapes it. Fixing the need, the trigger and a value range before the request exists gives the relationship layer something worth ranking, and spares the partner a shaping conversation that starts by taking their answer away.

Use it when

  • A partner describes a decision they dread, a queue they cannot clear or a report nobody reads, and you can see a shape in it.
  • A minister, board or executive has named an outcome the partner is accountable for and the current process will not deliver it.
  • You have watched the same information re-keyed, re-checked or re-explained at every handover.
  • A complaint, audit finding or service review has shown where citizens or customers wait, repeat themselves or give up.
  • Something has changed (statute or policy, a budget line, a contract ending, a new data source) that makes a long-tolerated problem worth acting on.

What a good one looks like

  • The need statement carries all four parts, names a cost, and contains no tool, model or autonomy rung.
  • The observation cells that matter are backed by something the partner already produces: a queue report, a complaint log, a rework figure.
  • The partner has seen the range, agreed the unit it is written in, and has not asked for the top of it to be quoted; every condition for the upper half is something a named role could check.
  • The counterfactual names who feels the cost of inaction first and by when, in the partner's own measure.
  • The partner's operational lead recognises the statement as their problem in their own words.

Where it goes wrong

  • Writing the answer as the opportunity. "The partner needs an assistant that drafts responses" is a solution written as a need; the canvas should say what they cannot do and what it costs them.
  • Padding the observation grid. Thin entries in every cell are worse than sharp entries in two; leave a cell empty rather than invent friction the partner did not describe.
  • Quoting the upper bound as the value. A range with no conditions attached is a point estimate with a decorative spread, and the front door will treat the top of it as a promise.
  • Skipping the trigger. Without a why-now the opportunity competes with everything the partner has tolerated for years, and loses.
Canvas 01 of 20 Discover · Request gate GOVBRM AI Demand Toolkit · govbrm.com/AIDemandToolkit

DISCOVER · THE FRONT DOOR

AI Demand Shaping Canvas

Decides whether a request or opportunity describes a real need, whether it needs a model at all, and which of six routes it takes, with reasons the requester can respect.

Standard Strategic

ASSESS · ONE ROUTE IN

AI Request Intake Canvas

Captures an incoming AI request as facts, before anyone judges it, so that shaping starts from what was actually asked rather than from what someone remembers.

Fast Standard Strategic

ASSESS · SHOULD WE EVEN ATTEMPT THIS

AI Readiness Canvas

Decides whether the organisation is ready to attempt this piece of AI work now, should wait, or must build named prerequisites first, on the basis of evidence seen in the room.

Standard Strategic

ASSESS · BEFORE COMMITMENT

AI Risk and Ethics Canvas

Decides whether a shaped request carries risk or ethical exposure that must be resolved, accepted by a named role or declined before the organisation commits attention or money to it.

Fast Standard Strategic

PRIORITISE · WHERE ATTENTION CONCENTRATES

AI Demand Value Map

Decides where relationship capital concentrates for the next quarter by plotting shaped AI demand on strategic value against volume, and settles which request types stay with a person and which are routed to the structured or automated route.

Standard Strategic

PRIORITISE · VALUE IS NOT PRIORITY

AI Use Case Prioritisation Canvas

Decides where a shaped use case sits against every other item competing for the organisation's attention, and whether it ranks now, holds, merges or is declined, with reasons the sponsor can follow.

Standard Strategic

PRIORITISE · THE EXECUTIVE VIEW

AI Portfolio Heatmap

Decides what the AI portfolio contains, where it overlaps, concentrates or sits ownerless, and the three portfolio moves leadership is asked to make.

Strategic

DESIGN · A NAMED OWNER AND A NUMBER

AI Business Case Canvas

Decides whether a shaped and ranked AI request earns funding, by putting a named business owner and a committed number on one page that a governance or funding forum can accept or refuse.

Standard Strategic

DESIGN · DECISION LOGIC FOR THE ROUTE

AI Playbook Builder

Writes down, for one category of AI request, the rules that decide whether a request routes itself, needs the relationship layer, or escalates beyond it, so the front door answers the same question the same way every time.

Strategic

DESIGN · SHAPE THE AUTONOMY, NOT JUST THE ASK

AI Agent Assessment Canvas

Decides how much autonomy this piece of work actually needs, and what governance that rung deserves, before anyone commits money or a build team to an agent.

Strategic

DESIGN · BEFORE THE CONTRACT

AI Vendor Evaluation Canvas

Decides whether a named AI supplier or platform can meet the shaped need on terms we can live with, and on what conditions the relationship layer will support the commitment.

Strategic

DESIGN · WHO WRITES THE INSTRUCTIONS

AI Prompt Governance Canvas

Decides who may write, approve, test, share and retire the prompts that assistants, copilots and workflow steps run on, and how we will notice when a model change quietly alters what those prompts do.

Strategic

DESIGN · WHO OWNS IT AFTER LAUNCH

AI Product Ownership Canvas

Names the role that owns each part of the AI service after launch, fixes what each owner may decide alone, and books the Value Realisation Review (default at month nine) with a named owner before the build is funded.

Standard Strategic

ADOPT · WHO GAINS, WHO IS DISRUPTED

AI Stakeholder Impact Canvas

Decides which people and groups the AI change touches, where each of them stands today, where they need to stand for the committed number to arrive, and which conversations the relationship layer books first.

Strategic

ADOPT · DEPLOYMENT IS NOT USE

AI Adoption Canvas

Decides who will change how they work, what it will take to make that happen, how we will know it has, and the point at which we admit it has not.

Standard Strategic

ADOPT · TASKS, NOT JOBS

AI Workforce Impact Canvas

Decides, task by task, what the AI change removes, alters or creates in people's work, who is affected, where the released time goes, and what the organisation commits to its staff before the build lands.

Strategic

REALISE · IS THE NUMBER ARRIVING

AI Benefits Realisation Canvas

Decides whether the value committed at the Commit gate is actually arriving in the business after handover, and what to do about it if it is not.

Standard Strategic

REALISE · DEFAULT AT MONTH NINE

AI Value Realisation Review

The Value Realisation Review, held at month nine by default and earlier or later when the value curve requires it. Decides whether the measured value justified the number we signed, what the organisation should do with the capability now, and what the front door must learn from how we shaped it.

Fast Standard Strategic

REALISE · CURRENT STATE TO THIRTY-SIX MONTHS

AI Capability Roadmap Canvas

Decides what the organisation's AI capability must look like at twelve, twenty-four and thirty-six months across governance, skills, data, technology and ways of working, so that the prerequisites the readiness canvases keep surfacing are built once rather than rediscovered request by request.

Strategic

Questions

What people ask before they use it.

What is AI demand shaping?

AI demand shaping is the practice of asking what an AI request is for, surfacing the need beneath it, choosing the lowest rung of autonomy that solves it, and committing a named owner and a number before anything is built. It is the Shape gate of the AI demand front door, and it is where most AI value is either protected or lost.

Who is the toolkit for?

Business Relationship Managers and the people who do that work under other titles: business partners, engagement leads, product and portfolio leads, and anyone in a public sector organisation or regulated enterprise who has to decide which AI requests deserve attention and which do not.

How do the canvases fit together?

Twenty canvases across six stages, each stage mapped to a gate of the AI demand front door: Discover, Assess, Prioritise, Design, Adopt and Realise. Start at the AI Demand Shaping Canvas, follow the route it recommends, and finish at the Value Realisation Review (default at month nine), which sends what it learns back to the front door.

Is it free to use?

It is included with paid GOVBRM membership. Once you are in, complete the canvases in the browser, print any canvas to a single A4 page, and export your answers as a file to keep, at no extra cost. Answers are saved only in your own browser and are not sent anywhere.