Academy

Foundation

Free micro-courses, with a certificate and a badge.

Tier 1 of the credential ladder. Three short courses, self-paced, each ending in an easy final knowledge check that unlocks a certificate you generate yourself and a digital badge you can add to LinkedIn. Beta offer: £14.99 each free during the beta with GOVBRM membership, which is free at this tier.

Cost
£14.99 a micro-course Free during the beta
Access
One code, sent to members, opens every micro-course
Assessment
A final knowledge check of ten questions; seven to pass; retake freely
Certificate
Generated on your device with your name, plus a digital badge

Three micro-courses

Each one teaches part of the framework and ends in a credential.

Micro-course one · Live · £14.99 Free in beta

AI Demand Foundation

The AI Demand Foundation course, AI Demand Shaping for BRMs, has six units: the request is not the need, evidence before attention, value is not priority, a named owner and a number, deployment is not use, and month nine. About an hour of reading with a knowledge check in each unit, then a final check across all six.

AI Demand Foundation badge
Credential
AI Demand Foundation, a certificate of completion; example credential ID GBRM-ADF-2026-A7K2Q
Continue with AI
Every unit has a button that opens your own AI assistant with a prompt to practise what the unit taught
Applies to
Toolkit canvases 01 to 20, one stage at a time

Micro-course two · Live · £14.99 Free in beta

AI Value Associate

How to run the three value conversations, planning, realisation and optimisation, using the GOVBRM Value Orchestration Workbook: one partner area, one quarter, a value map, a leak map, an attention page, an evidence ledger and a thirty-day plan. Six units with a knowledge check in each, and the workbook saves on your own device.

AI Value Associate badge
Credential
AI Value Associate, a certificate of completion; example credential ID GBRM-AVA-2026-A7K2Q
Applies to
The Value Orchestration Workbook and toolkit canvases 06, 09, 18 and 19

Micro-course three · Live · £14.99 Free in beta

Responsible AI Practitioner

The responsible-AI routines a demand shaper runs before anyone else has to: the risk flag at the Shape gate, the register row with a cause, an owner and a condition, the four agent questions, the lowest rung that solves the task, prompts as governed configuration, and routing to the assurances you already have. Six units with a knowledge check in each.

Responsible AI Practitioner badge
Credential
Responsible AI Practitioner, a certificate of completion; example credential ID GBRM-RAP-2026-A7K2Q
Applies to
Toolkit canvases 05, 11 and 13

How the certificate works

Pass the final check, type your name, download.

  1. Pass

    The final knowledge check has ten easy questions across all the units. Seven correct passes it, and you can retake it as often as you like.

  2. Generate

    The Generate certificate button appears on passing. Type your name as it should appear; the certificate is drawn on your device, and the name is never sent anywhere.

  3. Download

    Save it as a PDF or a PNG, and download the digital badge for your LinkedIn profile, your email signature or your CV.

  4. Share

    One click adds it to the certifications section of your LinkedIn profile, with the credential ID and a verification link filled in.

Each certificate carries a credential ID such as GBRM-ADF-2026-A7K2Q, and anyone can check it at govbrm.com/verify. It is a certificate of completion: it shows you read the course and passed its check, and it makes no claim about assessed competence. The Academy keeps no record of foundation learners; the certificate is yours, on your device.

Foundation certificates are certificates of completion issued by GOVBRM Academy. They are not academic qualifications, are not accredited by a third party and are not evidence of assessed competence; the practitioner programmes are where competence is assessed. The knowledge check is deliberately easy: its job is to confirm you read the course, not to rank you.

Digital badges

One badge per credential, six in the set.

Badges are square PNG images in the Academy's colours, with the credential name and its level. Use them anywhere a picture is accepted: a LinkedIn profile entry, an email signature, a slide, a CV. They are not yet issued through an Open Badges platform; the verification route is the credential ID.

AI Demand Foundation badge AI Value Associate badge Responsible AI Practitioner badge Certified AI Demand Strategist badge Certified AI Value Orchestrator badge Master AI Value Partner badge

Dates come to members first

Courses and certifications are announced in BRM Diaries before anywhere else.

Join free for the essays behind the framework, the access code for the free micro-courses, and first word of every cohort. Paid membership adds the toolkit, the framework, and first call and a discount on masterclass places; founding membership includes a seat.