Free course

AI Demand Shaping for BRMs · Unit 1 of 6 · Discover · about 10 minutes

Unit 1: The request is not the need

Why almost every AI request arrives as a solution in disguise, and how to write the need beneath it as one sentence the front door can rank.

By the end of this unit you can

  • Write a need statement that contains no tool, model or rung of autonomy
  • State a value hypothesis as a range with named conditions for its upper half
  • Route a shaped request to one of six routes with reasons the requester can respect

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The code is in the welcome email Substack sends when you subscribe to the GOVBRM Newsletter, which is free. The course is free during the beta; it is usually £25. Not subscribed yet? Subscribe free and the code arrives in your inbox. Subscribed before the course launched? The code was sent to you in the post announcing it.